When referring to "terroir" ("terrain"), the focus is on the soil. But the term encompasses much more than just the pedological characteristics of the vineyard.

The terrain includes all the complex geographic, geological, vegetative, and climatic factors, the sum total of which constitutes the uniqueness of a wine-growing area. Once in the glass, the wine should reflect its home soil, and express the character of its origins. The people and the traditions which have made up our wine-growing region (Alto Adige) for centuries all flow together in the concept of "terroir." All of these factors can be summed up in this single word.